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Showing posts from July, 2017

Balancing body and mind

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I come from a stereotypical, Mediterranean family that values education, family bonding, cultural traditions and heart-healthy food! I grew up spending most of my energy in school, learning the Greek language, literature, history and religion in a painstaking way, practicing science every day, learning good English from elementary to senior high and playing classical music on the piano for over 10 years. My parents spent most of their time at work, struggling to make ends meet, saving and investing on properties for our future and providing us with the resources for an expensive education. With virtually no parents at home, I was mainly brought up by my grandmother who spent the majority of her days in our apartment cleaning it and tiding it up and cooking our daily meals. She was also my occasional shelter and support - both emotional and financial - during the crazy days of parental disagreement against my teenagehood decisions. This was a sweet, sheltered and well-rounded litt...

The future of social media and sports sponsorships

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If you are a professional or elite age group athlete, your sponsorship success is by large depending on the number of followers you have in the social media. Many may think that winning medals is important however, social media exposure is the key. Unfortunately, facebook has now been over-populated with all sorts of advertisements, "friends" that are not really friends, optional "followers" and a whole lot of nonsense: from ugly sandwich pictures, to how much one loves their partner or how far and fast they ran and biked on their training day, how silly or smart Trump appears on TV and many other statements you are asked to like or share or comment if you agree or not. Twitter is on a similar route just with a little more flexibility on how to filter your news feed. However, there is still a lot of random advertisement that you can't completely control. Instagram is a little better off with emphasis on the pictures rather than the text: nowadays, people ...