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Showing posts from November, 2014

Talking about sponsorships

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Oftentimes,  my friends and fellow athletes ask me how to get sponsorships from sports companies. First and foremost, for professional athletes and for competitive amateurs alike, being sponsored is not about YOU! A sponsorship is a partnership, a long-term relationship between the athlete and the company. It is a give and take relationship with mutual benefits. The athlete gets product and support (and rarely a stipend if the athlete is at a world-class level) and the company gets publicity with the hopes to increase their profits and sales. You gotta LOVE the companies you are looking to get sponsored from. If you are not using their products, if you do not like the quality, if you are not agreeing with the goals and overall mantra of the company then do not attempt to form a partnership because you are not the right representative for them. A sponsored athlete should act as an ambassador with passion and credibility: representing, supporting, and advertising along with the

A new partnership with Juliana Bikes

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I have been struggling with some major setbacks the last two seasons, feeling more like a yo-yo in despair to resolve a injury that was not really an injury but more the result of a chronic wrong muscoloskeletal pattern ( The resolution of my two lost seasons ). Without the support of my First Endurance family that helped me come in contact with the guru of the Postural Restoration Institute, Mike Cantrell , I wouldn't be able to start training again. I have been doing lots of physical therapy and core work specific to firing the right muscles at the right time since July 2014. I should be in full motion by the New Years, so I am excited! Good things started rolling with the new season coming up, among those my new relationship with Juliana bikes . I am excited to announce that I am now a sponsored ambassador of the brand, riding the all new Juliana Nevis hardtail and trying to get some trail training and racing for the coming season. My mentor and coach Dave said that the t