Why First Endurance is NOT just another nutrition company

If you are an endurance athlete and you have not tried the First Endurance products yet, let me clarify that what you will read below is a truthful opinion of my personal experience on collaborating with the company and on using their products. It is not biased  and it does not serve any kind of advertisement purposes.

If you are an endurance athlete and you have tried the First Endurance products, you know that these products are made of high-quality ingredients and they actually work.
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I joined the First Endurance Research Board back in the early 2013 and since then, I have been loving every moment of scientific, non-scientific, athletic and non-athletic interaction with the company.


My role in First Endurance is to conduct research on various topics that span the nutritional science and deal with the dietary demands of the endurance athlete. I am part of a bigger team that consists of an interesting mixture of MDs and other scientists who are also endurance athletes. This team was created so that First Endurance can rely on external scientific consultants to contribute in their product research and development process (see more here: http://firstendurance.com/research/erb/)

I am truly privileged to be part of such a deeply research-oriented company. Throughout the past 4 years, I have had the chance to interact productively with other members of the Research Board, with sponsored professional athletes and with the owners of the company in order to deliver research literature results, write articles to educate the athletes and push the boundaries of quality and novelty in endurance sports nutrition.


First Endurance focuses on few products that are aligned with the endurance athlete demands. The company is extremely transparent on the quality and the integrity of research behind every single ingredient they are putting in their bottles. They do not need to produce fifteen different flavors and twenty different products. They do not need to produce clothes, accessories or print and mail monthly magazines for advertisement - because they focus only on nutrition.

They keep it simple and efficient.

This is why they are brilliant and why they differentiate from the mass.

Robert Kunz, one of the two founders of First Endurance, has been one of the most amazing and intelligent individuals I have ever met. Well-educated, friendly, articulate, with tremendous experience in the nutritional science and supplement production, and with a splash of witty humor, he is no-wonder a huge part of the success behind the business. He has been extremely supportive of my research work for First Endurance, supportive of my own, personal research work and supportive of my athletic endeavors.

Robert Kunz finishing the 2016 Houte Route "the toughest bike race in the world"

I love First Endurance. They listen to me. They support me. They support their athletes - They support you. They do not carry bells and whistles. They do not need flashy advertisement.

They are just simple, innovative, and efficient.

I can't wait to see more evolution in First Endurance.

Hold on tight...

There is always something new on the mix!

For more info, visit: http://firstendurance.com/

Comments

  1. Thank you Loukia for posting a kind, honest and heartfelt post on your thoughts about First Endurance. It makes me proud of the company we have put together.

    ReplyDelete
    Replies
    1. Robert: It is a great honor to work with you all!

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